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Improve the overall effectiveness of your sales and marketing program by utilizing a conferencing solution over the Internet

October 19, 2006
By:  Lynn Marotta

Marketing and sales efforts have long been the primary focus of many businesses. Companies can easily fail if proper attention is not paid to these critical promotional areas. Increasingly, companies are turning towards more creative alternatives to help showcase their products or services to potential customers. One very popular trend in business today is to utilize a conferencing solution over the Internet to promote products or services. This article focuses on a company called Citrix Systems, Inc. that provides a complete Internet conferencing solution specifically to fill this need in the market.

Citrix Systems, Inc.'s vision is to help their clients provide easy access to their information, products, and services. They offer two unique conferencing solutions that when combined provide an invaluable means to help companies grow their business. These two solutions are called GoToWebinar, and GoToMeeting 3.0. Let us take a closer look at both of these conferencing solutions so you can determine if they are right for your business.

GoToWebinar

Like other large-scale web-based conferencing or webinar solutions, GoToWebinar helps you organize, and host online web meetings and presentations for as many as 1,000 attendees. What makes GoToWebinar different from other online conferencing solutions for larger web seminars is the fact that it is specifically designed to allow companies to perform all the necessary tasks themselves.

By providing customers with easy access to online registration and delivery tools along with self-service interfaces, it is easy to plan, deliver, and record web meetings in-house. You do not have to rely on event planning specialists or technical support. Because the features provided by GoToWebinar are self-service, the cost of the solution is much less than other traditional web conferencing solutions.

For those of you who have ever used a pay by the minute web meeting service you know first hand that it can become very costly, very fast. With GoToWebinar, you simply pay one flat monthly fee of $99.00 and you can host an unlimited number of web meetings. You can even save more money if you pay for a years worth of service upfront.

GoToMeeting 3.0

When you subscribe to GoToWebinar, you automatically receive access to GoToMeeting 3.0 for no additional charge. GoToMeeting is designed for smaller, more informal business meetings. It can accommodate web meetings with up to 10 attendees. GoToMeeting makes it easy to conduct impromptu meetings, personalized product demonstrations, or customer training sessions. Like GoToWebinar, GoToMeeting is also very simple and easy to use, and provides comprehensive security features that help ensure web meeting confidentiality.

GoToWebinar makes it easy for you to try their comprehensive conferencing solutions. Visit their website today to receive a free 30-day trial of both the GoToWebinar and GoToMeeting services. The value your business will receive from these conferencing solutions will far exceed the minimal investment that is required.

About the Author
Lynn Marotta is a successful freelance writer and contributor to Web-Conferencing-Zone.com.  Your definitive guide to web conferencing services, online collaboration software and web meetings for business.

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