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Understanding key PowerPoint presentation skills will help maximize the effectiveness of your next presentation

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Understanding key PowerPoint presentation skills will help maximize the effectiveness of your next presentation

October 05, 2006
By:  Lynn Marotta

PowerPoint presentations can be a very effective way to conduct business presentations. There is however a definite difference between an effective presentation and an ineffective one. This article focuses on the specific PowerPoint presentation skills that are critical to conduct effective PowerPoint presentations.

When preparing for a PowerPoint presentation, there is one key thing to consider before you even begin creating your slides. You need to determine what the key points are that you want your audience to take away from the presentation. Your whole presentation will then need to be organized around these key points. Once you have determined and clearly defined what the key points are, you can then focus on the layout details of the slides for the presentation itself.

Let us look at some of the specific things you need to consider when preparing for a PowerPoint presentation. One thing to keep in mind is how the PowerPoint will be delivered to your intended audience. Will you be giving an oral presentation, or will you be delivering the PowerPoint for the recipients to follow online. When discussing the following points, we will look briefly, at how the delivery method affects the strategy.

  • Focus on the visual -- The general rule of thumb is that you can never have too many visuals in a PowerPoint presentation. People tend to under utilize graphics and over utilize text on PowerPoint slides. Graphics are much more useful and memorable for the recipient. This holds true whether the PowerPoint presentation is viewed online or is given orally in front of a crowd.
     
  • Do not make it too long -- Be conservative on the length of the presentation itself. You want to include just enough information to get your point across. You may be able to get away with a little bit longer presentation if you are preparing slides strictly for an online audience. They generally have more time to go through the slide presentation at their leisure. However, it is always a good idea to be as concise as possible.
     
  • Effectively introduce -- This may seem like a trivial point, but it is not. Introductions are important. An effective PowerPoint introduction should clearly define the purpose of the entire presentation. It also gives you a means to point out the key things you want the audience to take away from the presentation.
     
  • Carefully review -- This is critical no matter which method of delivery you will be using. You do not want to send out a PowerPoint with slides that are riddled with typos and grammatical errors. You also want to make sure that the slides are easy to read and follow. If you are presenting your PowerPoint orally in front of a crowd of people, you need to make sure you practice ahead of time. You want to make sure you stick to the key points, and stay within your designated time limit.

With a focus on the key points, and some careful attention to details you can prepare a powerful PowerPoint presentation that is sure to be well received.

About the Author
Lynn Marotta is a successful freelance writer and contributor to Web-Conferencing-Zone.com.  Your definitive guide to web conferencing services, online collaboration software and web meetings for business.

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