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Engagement rules for virtual teams to ensure their success

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Engagement rules for virtual teams to ensure their success

September 05, 2006
By:  Lynn Marotta

In today’s ever expanding global marketplace, the need for virtual team meetings and collaboration among teams located on opposite sides of the globe are unavoidable. While the advent of virtual communication has no doubt enhanced our ability to expand business opportunities and streamline efficiencies, it has also posed a new set of challenges when it comes to determining the best practices for making a virtual team relationship successful. So what exactly are the rules for virtual teams?

When team meetings are conducted in the face-to-face presence of other members, communication is enhanced through other means such as facial expressions, body language, etc. This is often missing from virtual team meetings. A lot is left open for interpretation, increasing the likelihood of communication being misinterpreted. Managing conflict becomes more challenging, and an environment marked by a lack of trust becomes a real possibility. In order to overcome these hurdles, building trust in virtual teams at the outset is imperative to ensure the working relationship is a success.

In a traditional work environment, trust is built on a day in day out basis as team member's work together on specific projects. In order to build trust among virtual team members, a different approach from face-to-face meetings is required. Some of the key aspects to consider when establishing the rules of engagement for building trust virtually are:

  • Establish clear and open lines of communication at the outset -- Make sure all parties share not only their contact information, but also their preferred means of being contacted in order to avoid any possibilities of missed or misinterpreted communication.
     
  • Create a positive culture by fostering a team environment -- While this takes extra effort in a virtual setting, it is crucial to work at trying to get to know the virtual counterparts you are working with. If possible, a physical meeting could be scheduled before the project begins to allow both parties the ability to meet one another. Or, photos and bios of members could be exchanged before the project begins in order to establish a more personal environment.
     
  • Set the ground rules for standards and behaviors -- It is critical to work out these issues in advance in order to avoid misreading things into behaviors or holding unrealistic expectations based on an incomplete understanding of other work pressures, hindrances to daily performance, clearly articulated roles and responsibilities, etc.
     
  • Openly acknowledge contributions -- Recognize individual contributions openly in front of all team members, such as a willingness to work different hours to accommodate different locations, and going above and beyond member expectations. Be creative.
     
  • Set a clear project roadmap, and determine what metrics will be used to determine progress and success -- It is important to paint a clear picture of project expectations in order to foster a sense of accountability in each individual member of the team. This keeps the project on track and lessens unnecessary finger pointing which can greatly hinder productivity.

About the Author
Lynn Marotta is a successful freelance writer and contributor to Web-Conferencing-Zone.com.  Your definitive guide to web conferencing services, online collaboration software and web meetings for business.

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